FURORA - For the love of silk
Furora is a brand created out of a love for silk – a unique fabric that combines elegance, durability, and unparalleled comfort . Our passion for silk was born from our own need and observation – the market lacked clothing that combined New York style, Parisian classics, and the highest quality Italian and French materials , which, combined with Polish sewing facilities, guarantee long-lasting quality. It was from this desire that FURORA was born – a brand that redefines luxury and tradition with a modern twist .
Our mission is to provide clothing that not only looks beautiful but is also environmentally friendly. We focus on timeless designs that will delight the eye and soul for years to come. Our goal is to create fashion that doesn't follow passing trends but invests in durability and ecology, giving our customers the feeling of making a responsible choice.
Silk and FURO
Materials and production
Silk is a completely natural fabric, lightweight, elegant, durable, and thermoactive . Magic happens when your body comes into contact with silk. The fabric adapts perfectly to your body, cooling it when it's too warm and warming it when it needs warmth . You can experience all its benefits firsthand.
However, silk itself is a very demanding fabric for a sewing workshop. Therefore, Furora collaborates with a Polish sewing company specializing in high-quality tailoring using only silk, which primarily supplies foreign markets such as Japan and Italy.
Furora sews locally for the woman who operates globally. I've lived in many countries, meeting countless people, cultures, and customs. When creating my brand, I envisioned clothing and lingerie that would stand up to the demands of quality everywhere. And today, I'm happy to say that Furora does just that.
Silk of the highest quality
Each of our products is made from the highest quality silk, sourced locally in Italy and France. We carefully select our suppliers who share our commitment to sustainable practices and are GOT certified.
Sustainable fashion
In the production of our clothes, we use fabrics sourced from surplus production from well-known brands like Burberry, Louis Vuitton, and Dior. We give these fabrics a second life, preventing their unsustainable disposal. This makes our products not only stylish but also eco-friendly.
Local production
Our clothes are made in Polish sewing workshops, combining traditional craftsmanship with a modern approach to fashion. We support local producers, paying attention to every detail to ensure the highest quality of our products.
Comfort and style
Our collections combine sensual lingerie, ultra-comfortable nightgowns, and timeless dresses. Each piece is designed to offer maximum comfort and elegance, regardless of the occasion.
An investment for years
Purchasing clothing from Furora is an investment in quality and durability. Our products are designed for long-term use, allowing them to be worn for many seasons without losing their charm and functionality.
In the words of the founder
Why the furore?
Personally, I've always felt uneasy at the thought of walking or sleeping in "plastic" fabrics like polyester. My grandmother, always chic, elegant, and classy, instilled in me the ability to distinguish quality from mediocre. Grandma Basia wore only silk dresses. Even after the war, when everything was scarce, she kept one silk dress. Thanks to my grandmother, silk was always around me. As a child, I would cuddle up to silk and sleep in it. As I grew up, the desire to be surrounded by such fabrics stayed with me.
The idea of creating silk clothing and lingerie germinated in my heart and mind during our honeymoon. Enjoying the charms of Positano, Italy, my husband and I enjoyed a leisurely breakfast on the terrace overlooking the Mediterranean Sea. Completely immersed in the atmosphere of dolce vita, I felt that the only thing missing from this setting was a pair of silk pajamas. Before leaving for my trip, I searched for a long time for something suitable for the occasion, necessarily made of silk. But I couldn't find anything. The idea then came to me to create something I would happily wear myself. And not just on my honeymoon, but every day. My dream materialized in the form of my own brand, the story of which I've just told you.
What would your story be if you woke up in silk every day?
Alicja Kido
founder of Furora
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