Sustainable fashion
An investment in the future and beauty
At FURORA , we believe that fashion can and should be both beautiful and sustainable . Our brand was born from a love of silk , but also from a deep conviction that we can create luxurious, timeless designs without compromising our planet . We strive to ensure that every FURORA product not only looks beautiful but also reflects the values we hold dear – quality, responsibility, and respect for the environment .
Some of our fabrics come from so-called "deadstock" —deadstocks are materials that are created but never find their way to the original buyer . They are often made to order, in limited quantities, making it difficult for manufacturers to find a permanent market for them. Sometimes, manufacturers overestimate their sales capacity, leaving them in their warehouses. Our mission is to buy these materials, giving them a chance at a new life while preventing fabric from becoming stale. It's important to emphasize that all our deadstock materials are of the highest quality. Moreover, these are often fabrics produced for major fashion houses—we've had fabrics from Burberry, Louis Vuitton, and Dior.
Each element of our silk clothing is then carefully designed, consulted, constructed and made in Polish tailoring workshops or boutique sewing workshops where generations of experienced specialists translate our visions into reality.
Sustainability
What does sustainable fashion mean to us?
Sustainable fashion isn't just a trend—it's our mission. Every step we take, every detail we design, is carefully considered for its environmental impact. This ensures that our products not only meet the highest quality standards but are also kinder to the planet.
Our commitment to sustainable practices doesn't end with production. Each of our products is designed to look good years from now – we don't follow passing trends. Purchasing silk clothing is an investment; by creating products designed to last, we care for our planet.
This philosophy minimizes single-use clothing purchases and emphasizes our commitment to quality over quantity .
At every stage of production, we ask ourselves what we could do better. We pride ourselves on creating exceptional products that reflect our commitment to quality, ethics, and a more sustainable future for fashion. Join our family today and become part of a fashion revolution where style meets responsible fashion.
Fabrics from DEADSTOCKS
One of the pillars of our sustainable strategy is the use of deadstock fabrics. These are production surpluses from well-known brands like Burberry, Louis Vuitton, and Dior. By using these materials, we give them a second life, preventing unsustainable disposal and reducing textile waste. For you, this means unique, luxurious products with history and soul.
Locally sourced raw materials
Our raw materials are sourced locally from Italy and France, and their selection is carefully considered. We only work with manufacturers who share our commitment to eco-friendly practices and hold appropriate certifications, such as GOTs (Global Organic Textile Standard). This means you can be sure you're wearing clothes made from the highest quality materials, created with respect for the environment.
Timeless designs
At FURORA, we don't follow passing trends. Our designs are timeless, making your purchases a long-term investment. Clothes that stand the test of time mean less raw materials and less waste. For you, this means a wardrobe full of classics that will never go out of style.
Sustainable fashion in practice
Benefits for you
Sustainable fashion not only benefits the planet, but also benefits you. That's what you gain by choosing our products!
Quality and durability
Thanks to the careful selection of materials and attention to every detail, our products are exceptionally durable. By choosing our products, you're investing in quality and style that will last for years.
Style and elegance
Our designs combine New York style with Parisian classics. No matter the occasion, our clothes will always make you look elegant and stylish.
Awareness and influence
By choosing FURORA, you become part of a community committed to sustainable fashion. Your purchasing decisions matter – you support practices that respect our planet and future generations.
Furora Outlet Store
We are delighted to present our outlet offer, which not only benefits our customers but also contributes to a more sustainable fashion industry .
Our outlet offer allows us to reduce textile waste by providing a platform for selling last-minute or surplus items, ensuring that these unique items find new homes instead of ending up in landfill. Although these products are no longer part of our current assortment, they are still in excellent condition and in line with the latest fashion trends. By disposing of inventory in favor of new products, we are actively contributing to the creation of a circular economy in the industry.